Privacy Policy

Last updated: September 10, 2025

Magic Converters (magiconverters.com) is operated by REEVATE ACQUISITION LIMITED (“we”, “us”, “our”). We are committed to protecting your privacy. This policy explains how we collect, use, share, and protect your personal data when you use our website and services (together, the “Services”).

By using the Services, you agree to this Privacy Policy. If you do not agree, please discontinue use.

1. Controller & Contact

Controller: REEVATE ACQUISITION LIMITED

Email (general): info@magiconverters.com

Privacy contact: privacy@magiconverters.com

Address: Hamilton House, Mabledon Place, London, England, WC1H 9BB

2. What We Do

Magic Converters provides an online background removal service for images. Users may purchase credits and spend them to process images.

3. Personal Data We Collect

You provide: name, email, password, billing details (handled via our payment provider), support communications, content you upload (e.g., images for processing).

Collected automatically: IP address, device/browser info, pages viewed, timestamps, referral URLs, and similar usage data.

From third parties: payment processors (transaction status, last 4 digits/brand, not full card numbers), analytics/advertising partners.

4. Legal Bases (UK GDPR/EEA GDPR)

  • Contract (Article 6(1)(b)): to provide and operate the Services.
  • Legitimate interests (6(1)(f)): to secure and improve Services, prevent fraud, measure usage.
  • Consent (6(1)(a)): for non-essential cookies/marketing.
  • Legal obligation (6(1)(c)): to comply with accounting/tax and regulatory duties.

5. How We Use Data

  • Provide, operate, and improve the Services.
  • Process transactions and manage credit balances.
  • Authenticate users and secure accounts.
  • Customer support and service communications.
  • Analytics to understand performance and fix issues.
  • Marketing with your consent (you can opt out at any time).

6. Image Processing & Automated Operations

When you upload an image for background removal, we process it automatically using our algorithms and service providers. We may temporarily store the file to complete the job and for quality assurance, then delete or anonymise it according to our retention policy (see Section 9). Do not upload images containing unlawful content or special-category data unless you have a lawful basis and necessary permissions.

7. Sharing Your Data

We share personal data with:

  • Service providers/processors: hosting, storage/CDN, image processing, customer support tools, analytics, payment processors.
  • Professional advisers: auditors, accountants, legal counsel.
  • Authorities: where required by law or to protect rights, safety, and security.

We require processors to provide appropriate security and process data only under our instructions.

8. International Transfers

Your data may be processed in the UK, EEA, or other countries. Where transfers occur outside the UK/EEA, we rely on adequacy regulations or Standard Contractual Clauses (with supplementary measures where appropriate).

9. Retention

  • Account data: kept while your account is active and for a reasonable period thereafter to comply with legal obligations and resolve disputes.
  • Transaction records: retained per tax/accounting laws.
  • Uploaded images: retained only as long as needed to complete processing and quality checks, then deleted or de-identified.
  • Marketing data: retained until you withdraw consent or object.

10. Your Rights (UK/EEA)

You may have rights to access, rectify, erase, restrict, object, and data portability. Where processing is based on consent, you may withdraw consent at any time. Contact privacy@magiconverters.com. You can also complain to the UK ICO or your local supervisory authority.

11. Marketing Choices

Opt out via email unsubscribe links, in-account settings (if available), or by emailing privacy@magiconverters.com.

12. Cookies & Similar Technologies

See our Cookie Policy for details. You can manage non-essential cookies via our consent banner and your browser settings.

13. Security

We use technical and organisational measures (e.g., encryption in transit, access controls). No system is 100% secure; keep your password confidential and use a strong, unique password.

14. Children

The Services are not intended for persons under 18. Do not use the Services if you are under 18.

15. Third-Party Links

Our site may link to third-party sites. We are not responsible for their privacy practices—review their policies.

16. Changes

We may update this policy. We will revise the “Last updated” date and, where required, provide additional notice.

17. Contact

Questions or requests: privacy@magiconverters.com

or by post to our address above.